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Brand Partnership · Project Tracker

DEANMUA_ × TIRTIR

K-Beauty Festival 2026 — Central Park Mall, Jakarta · 13 Sept 2026, 15:00–18:00 WIB
Deal Health: Amber
Commercially promising, warm, not yet locked in writing.
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01Master Workstream Status

RAG-coded · Green = confirmed in writing
Workstream Status Most Recent Update Next Gate to Advance
Event Brief & Objectives Green Brief received and confirmed in PDF form from TIRTIR — objectives, format and event framing are clear. No further gate — locked as reference for all downstream workstreams.
Commercial Terms / Rate Card Amber Confirmed via WhatsApp (3 Aug 2026): Rp 70jt special package explicitly acknowledged by Vanka in writing-in-chat, covering the live talkshow/demo, 1 D-Day Story, 1 Reel (60-130s), 1 Post-Event Story (15-30s video), and the Collab Post -- excludes muse/attire/hairdo (TIRTIR/organizer side). Still not a signed contract or PO. TIRTIR to confirm final rate and scope in writing (email or PO line item).
Muse / Casting Strategy Amber DeanMUA_ team built a 5-candidate muse shortlist for TIRTIR's review. TIRTIR to confirm final muse pick from shortlist.
Creative Direction / Bold Glam Look Green Look direction confirmed: flawless base, snatched contour, bold eyes, defined lips — TIRTIR products only. No further gate — proceed to look test / rehearsal against this brief.
Product & Inventory Readiness Amber 8 SKUs identified for the look and gifting; matches the confirmed creative direction. TIRTIR to confirm shipment timeline and on-site inventory/backup stock.
Event Production / Stage & Technical Grey Not yet discussed with either party. TIRTIR / venue to share stage plan, run-of-show and technical rider.
Content Deliverables & Usage Rights Amber Brief mentions Bundle Reels + Collab Post as deliverables. TIRTIR to confirm exact usage-rights scope (duration, paid media, whitelisting) in writing.
Styling & Vendor Coordination Grey Not started. Confirm whether hair/wardrobe vendors are needed and who books them.
Legal / Finance — Contract & PO Red Named as a requirement by both sides; zero progress made to date. TIRTIR to issue contract/PO draft. Blocks every other workstream from reaching Green.
Post-Event Reporting / KPIs Grey Not started. Agree KPI set (reach, engagement, sentiment) once content deliverables are locked.
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02Milestone Timeline

Live-computed against today's date
Final Casting Confirmation 3–14 Aug 2026 –
Done when: TIRTIR signs off on final muse from the 5-candidate shortlist.
Contract & Commercial Terms Signed 10–24 Aug 2026 –
Done when: PO/contract executed by both parties with rate card in writing.
Product / Inventory Shipment Confirmed 17–31 Aug 2026 –
Done when: 8 SKUs shipped/received with confirmed on-site backup stock.
Creative / Script Finalization 24 Aug – 4 Sept 2026 –
Done when: on-stage script, look sequence and content shot list are locked.
Rehearsal / Run-of-Show Walkthrough 5–11 Sept 2026 –
Done when: full walkthrough completed on-site or via call with production/venue.
Event Day — K-Beauty Festival 2026 13 Sept 2026, 15:00–18:00 –
Done when: live activation delivered at Central Park Mall, Jakarta.
Content Delivery & Usage Rights Handoff 13–20 Sept 2026 –
Done when: Bundle Reels + Collab Post delivered per agreed usage-rights scope.
Post-Event Performance Report 18–26 Sept 2026 –
Done when: reach/engagement/sentiment report shared against agreed KPIs.

03Critical Decisions Pending

Blocking · owned by TIRTIR
1
Final muse sign-off from the 5-candidate shortlist
Blocks: rehearsal scheduling, look-fitting, and script personalization.
2
Commercial terms / rate confirmed in writing
Blocks: contract issuance and any invoicing or payment scheduling.
3
Contract and PO paperwork issued
Blocks: every workstream reaching Green — currently the single biggest deal risk.
4
Product shipment timeline and inventory backup confirmed
Blocks: logistics planning and on-site product readiness checks.
5
Usage-rights scope for content (duration, paid media, whitelisting)
Blocks: content contract language and final deliverables sign-off.
6
Stage / technical production plan for the venue
Blocks: rehearsal and run-of-show scheduling with the DeanMUA_ team.

04Immediate Next Actions

By owner

Dean MUA / DeanMUA_ Team

Owner
  • Send TIRTIR the 5-candidate muse shortlist for final review
  • Follow up in writing on WhatsApp-discussed rate to get it documented
  • Draft rehearsal / run-of-show request pending stage info

TIRTIR / Vanka

Owner
  • Confirm final muse pick from shortlist
  • Issue contract / PO draft to unblock other workstreams
  • Confirm 8-SKU shipment timeline and on-site backup stock

Event Production

Owner
  • Share stage plan and technical rider for Central Park Mall
  • Propose a rehearsal / walkthrough date ahead of 13 Sept