K-Beauty Festival 2026 · TIRTIR × Dean MUA · Central Park Mall, Jakarta · 13 Sept 2026, 15:00–18:00 WIB · Prepared for internal team use only
Baseline structure carried over from the confirmed brief (Talkshow + live Flawless Base Demo, watch-only format, no audience touch-up) and cross-checked against how K-Beauty Fest has actually run at this same venue in prior years.
| Time | Segment | Notes |
|---|---|---|
| 15:00–15:10 | Doors / crowd build | Host-muse pre-show hype, mall PA cross-promo |
| 15:10–15:30 | Opening talkshow | Host-muse intro, TIRTIR brand story, Dean intro |
| 15:30–16:20 | Live makeup demo, muse 1 | Full sequence — see Section 2 timing |
| 16:20–16:30 | Interview / Q&A break | Host-muse re-engages crowd while touch-ups reset |
| 16:30–17:20 | Live makeup demo, muse 2 (if rotating) | Contingent on final casting; see Dashboard shortlist |
| 17:20–17:50 | Group reveal + booth CTA | Photo moment, "scan QR to shop the look at the booth" |
| 17:50–18:00 | Close / load-out begins | Buffer for overrun — do not schedule anything tight against 18:00 |
Total on-stage demo time budgeted at ~45–50 min per muse (fits the 15:30–16:20 / 16:30–17:20 windows above with a buffer). Break down as:
DO Keep every named/called-out product on stage TIRTIR-only — base, cushion, concealer, lip/blush stick, setting spray, lip oil/tint all must be TIRTIR SKUs, and must be verbally named as TIRTIR when demonstrated.
CAN FLEX Eye and eyebrow products specifically may use non-TIRTIR items as long as they are not named or called out on stage/mic/captions. This is a real working exception, not an oversight — keep it strictly unspoken: no product name, no packaging visible to camera, no mention in the MC script for that step. If TIRTIR ever asks directly, the honest answer is "eye step used supplementary tools not part of today's featured lineup" — do not claim TIRTIR products were used for eyes if they weren't.
DO Cast a model with a fair/light complexion ("model harus yang putih") for the demo canvas. Why this matters operationally (my read, not just relaying the instruction): TIRTIR's cushion/foundation shade range and the "flawless base" visual payoff read most clearly on stage lighting and phone-camera footage against a lighter base tone — the coverage/glow transformation is the whole point of the demo, and it needs to be visibly legible from the back of the crowd and in the Reel cutdown afterward. This is a production/legibility constraint tied to *this specific brief's* visual goal, not a broader casting policy — keep it scoped to this event's demo-canvas requirement only.
SCHEDULING RISK Dean has a prior engagement earlier on event day (13 Sept). Build in a hard arrival buffer — do not schedule anything in the 15:00–15:30 opening window that depends on Dean being on-site before ~14:45 confirmed. Recommend: host-muse opens/hypes the crowd solo for the first 10–15 min regardless of Dean's arrival status, so the show start isn't hostage to Dean's prior commitment running long. Flag this as a live risk in the Critical Decisions section of the client tracker only in generic form ("MUA on-site arrival window to be confirmed closer to date") — the specific reason (another booking that day) is internal-only and should not be surfaced to TIRTIR.
No dress code was specified by TIRTIR in the brief — this section is my own reasoned internal recommendation, made explicitly because the client didn't hand one down and the team needs one to plan around. Logged here as an assumption, not a confirmed client requirement.
Per the working instruction to make reasonable calls rather than block on questions, the following assumptions were made in this document — flagged explicitly so the team can override any of them: