Executive Project Update
Where things actually stand as of the status date above.
The project has moved from initial negotiation into commercial alignment and muse curation. TIRTIR has acknowledged the Rp70,000,000 special package, excluding muse, attire, and hairdo. However, this should not yet be treated as a fully confirmed booking until the final SOW, taxation, quotation or contract, payment terms, and DP are completed.
The event direction is clear: a live talkshow and step-by-step makeup demonstration with a bold glam look, emphasizing flawless complexion, snatched contour and highlight, bold eyes, and defined lips. TIRTIR's stated objectives are to engage beauty enthusiasts, demonstrate product performance, and create an interactive brand experience.
Previous Collaboration — Proof of Performance
Track record with TIRTIR so far. This section grows as more past projects are added — the first entry is the Reel that earned DEANMUA_ this reinvite.
Sentiment across the thread was uniformly positive ("flawless," "cantik banget," "glowing"), with aspirational booking intent and organic cross-brand attention from Inglot Indonesia. Full breakdown in the Dean MUA Reel Performance Report.
Reading it together: the real like-timing curve peaks in the first 5 seconds (the bare-face hook), decays sharply by ~15s, and stays flat near zero from there until a small uptick in the final 2-3 seconds — right as the kebaya reveal lands. Average watch time is 21s, meaning the typical viewer is already gone before the TIRTIR Glide & Hide Concealer callout at ~33s. The end-of-reel uptick shows the reveal does re-engage the few viewers who stay — the fix isn't to cut the reveal, it's to move a product beat earlier so more viewers are still watching when it happens. This is the mechanism behind Instagram's "Higher" skip-rate flag and the report's top recommendation.
Master Dashboard
11 workstreams, current RAG status, what's true right now, and the next completion gate. Filter by status below.
| Workstream | Status | Current update | Next completion gate |
|---|---|---|---|
| Event brief | GREEN | Date, venue, objective and general SOW received | Final rundown and technical brief |
| Commercial | AMBER | Rp70M verbally acknowledged | Written scope, tax, quotation, contract and DP |
| Dean availability | GREEN | Date previously reserved | Lock after DP |
| Muse strategy | AMBER | TIRTIR requested influencer muse options | Shortlist, fees, availability and approval |
| Creative look | AMBER | Bold glam direction confirmed | Final face chart and product mapping |
| Product preparation | RED | Product knowledge received, testing not scheduled | Products and complete shade range delivered |
| Event production | RED | Stage format known, technical details missing | Run of show, LED, camera and call sheet |
| Content production | AMBER | Reel, Stories and Collab Post included | Format, timing, approval and usage rights locked |
| Hairdo and attire | RED | Excluded from Dean package | TIRTIR appoints vendors, Dean approves |
| Legal and finance | RED | Not yet documented | PO/contract, invoice data, DP and tax structure |
| Reporting | NOT STARTED | No measurement framework yet | KPI sheet approved before event |
Muse Strategy
The current strategy contains two different influencer functions. These remain proposed options, not confirmed talent.
Candidate Shortlist
Muse from Dean MUA and the objective for why each was chosen.
Influencers
Muse
TIRTIR Product Lineup
The Bold Glam Look for K-Beauty Festival 2026 is built entirely on TIRTIR's own line -- flawless base, snatched contour, bold eyes, defined lips -- no mixed brands on stage.
Complete Milestone Plan
Forward-looking plan only — the red line marks today, computed live from your device's clock. Status per workstream above remains the source of truth on what's actually done.
Critical Decisions Pending
Tap to expand. Nothing below can be finalized until TIRTIR responds.
Immediate Next Actions
Grouped by owner. Check items off as they're sent — this resets on reload, it's just for the meeting.