🔒 INTERNAL — DEAN MUA MANAGEMENT ONLY — Contains commercial figures and internal ops detail, not for external distribution

Master Ops Dashboard

DEANMUA_ × TIRTIR · K-Beauty Festival 2026 · Central Park Mall, Jakarta · 13 Sept 2026, 15:00–18:00 WIB

Status as of 3 Aug 2026 · v1 · built from the meta-prompt's 5-pillar spec
1. Project Management 2. Finance & Accounting 3. Operations 4. Legal 5. HR & Staffing
Green — confirmed in writing Amber — agreed in principle, gate open Red — named, zero progress Grey — not yet started
Pillar 1

Project Management

Workstream status, milestone plan, decisions blocking progress, and who owns what next. Full interactive version with live countdown and filters lives on the Project Tracker page — this section is the condensed cross-functional view.

Master Workstream Status

Event Brief & Objectives
Green
Confirmed in PDF form from TIRTIR — objectives, format, framing all clear.
No further gate — reference document for all downstream work.
Muse / Casting Strategy
Amber
5-candidate shortlist built and sent for review.
TIRTIR to confirm final muse pick. Owner: TIRTIR/Vanka.
Creative Direction / Look
Green
Bold Glam confirmed: flawless base, snatched contour, bold eyes, defined lips, TIRTIR-only on named products.
No further gate — proceed to rehearsal against this brief.
Production / Stage & Technical
Grey
Not yet discussed with either party.
TIRTIR/venue to share stage plan and technical rider. Owner: Event Production.
Contract & PO Paperwork
Red
Named as required by both sides; zero progress to date.
TIRTIR to issue draft. Blocks every other workstream reaching Green. Owner: TIRTIR/Vanka.

Critical Decisions Pending

1. Final muse sign-off
Blocks rehearsal scheduling, look-fitting, script personalization. Owner: TIRTIR.
2. Rate confirmed in writing
Blocks contract issuance and any invoicing. Owner: TIRTIR.
3. Contract/PO issued
Blocks every workstream from reaching Green — the single biggest deal risk right now. Owner: TIRTIR.

Immediate Next Actions by Owner

Dean MUA / DeanMUA_ Team

Owner
  • Follow up in writing on the WhatsApp-discussed rate
  • Send final shortlist reminder to TIRTIR

TIRTIR / Vanka

Owner
  • Confirm final muse pick
  • Issue contract/PO draft

Event Production

Owner
  • Share stage plan and technical rider
Pillar 2

Finance & Accounting

Deal value, invoicing status, and every commercial gap that needs closing before the number can be called final. Full reasoning lives in the Commercial & Creative Audit page.

Deal Value & Payment Structure

Proposed SOW
Rp 70,000,000 (confirmed IDR, WhatsApp 3 Aug 2026) for the live talkshow + makeup demo, 1 D-Day Story, 1 Reel (60-130s), 1 Post-Event Story (15-30s video), and the Collab Post. Discounted ~9% off Dean's Rp 77,000,000 official rate card, offered proactively by Dean's team as a partnership gesture.
Scope included
Amber
Resolved via WhatsApp: the fee explicitly includes the live talkshow/demo appearance, not content-only. Still Amber because it's chat-confirmed, not contracted.
Put this exact scope into the written PO/contract. Owner: TIRTIR.

Invoicing / PO Status

PO / Invoice
Red
Not issued — tracked here as its own finance-specific line, separate from the general contract workstream.
Cannot invoice until PO/contract exists. Owner: TIRTIR finance.

Budget vs. Actual (Production/Operations Costs)

NOT YET PROVIDED No production/operations budget breakdown (materials, travel, vendor costs) has been shared or established yet. Structure ready to populate once a budget exists — do not treat this gap as zero cost.

Usage Rights / Licensing Value

Usage window
Amber
Undefined whether TIRTIR can reuse the Reel/Stories in paid media or beyond organic posting.
Confirm duration + paid-media rights before signing — materially changes whether Rp 70jt is fairly priced. Owner: both parties, in contract language.

Tax / Withholding Treatment

TO CONFIRM Not yet addressed in any source material. For a domestic Indonesia-based deal this is commonly a withholding-tax (PPh) question on talent/creator fees — flagged as an open item rather than assumed handled, since it hasn't been discussed by either party yet.

Cost Allocation Not Yet Assigned

Muse/co-talent cost
Green (chat-confirmed)
Resolved via WhatsApp, 3 Aug 2026: model, attire, and hairdo are excluded from the Rp 70jt fee and are provided by TIRTIR/the event organizer, subject to Dean's final approval for concept alignment.
Get this written into the contract in these terms. Owner: TIRTIR.
Pillar 3

Operations

Execution-day logistics distinct from the PM milestone plan — what has to physically happen, in what order, and what could go wrong on the day. Full rundown/makeup-sequence detail lives on the Internal Notes page.

Logistics / Production Timeline

Product / inventory
Amber
8 hero SKUs identified for the look and gifting.
TIRTIR to confirm shipment timeline and on-site backup stock. Owner: TIRTIR logistics.
Stage / technical readiness
Grey
Not yet discussed.
Share stage plan + technical rider. Owner: Event Production / venue.
Rehearsal / dry-run
Grey
Not scheduled — depends on stage plan and final casting landing first.
Propose a walkthrough date once casting + stage plan confirmed. Owner: Dean MUA team.

Vendor / Third-Party Dependency Tracker

Styling / hair-wardrobe vendors
Grey
Not started — unclear whether vendors are needed beyond Dean's own team.
Confirm need and who books them. Owner: Dean MUA team.
Venue / event organizer (Style Korean Indonesia)
Grey
ASSUMED permits and mall-level event logistics sit with the organizer, not DeanMUA_ or TIRTIR directly — not yet confirmed who owns this.
Confirm ownership of venue-level logistics. Owner: TBD.

Execution-Day Risk Register

MUA scheduling conflict
Dean has a prior engagement earlier on event day. Mitigation: host-muse opens/hypes the crowd solo for the first 10–15 min regardless of Dean's arrival status, so the show isn't hostage to the earlier booking running long. (Full detail: Internal Notes, Section 3.)
Product stockout on stage
If shipment timeline slips, no on-site backup stock exists yet. Mitigation: confirm backup stock as part of the Product/Inventory gate above before rehearsal.
Casting lands late
If TIRTIR doesn't confirm the muse pick soon, rehearsal and look-fitting compress into a shorter pre-event window. Mitigation: flagged as Critical Decision #1 in Pillar 1, actively chased.
Pillar 5

HR & Staffing

Who owns what, who's booked, and who to escalate to if something stalls.

Roles & Ownership Map

Dean MUA / DeanMUA_ Team

Primary owner — creative & execution

Owns: creative direction, muse shortlist curation, on-stage execution, content shooting. PIC: Jazzy (Brand Collaborations & Partnerships), who took over live negotiation from Novan (internal admin who handled initial scheduling/overview) per the WhatsApp thread, 3 Aug 2026.

TIRTIR / Vanka

Primary owner — commercial & brand

Owns: final casting sign-off, contract/PO issuance, product supply, usage-rights terms.

Event Production

Primary owner — venue & technical

Owns: stage plan, technical rider, rehearsal logistics.

Staffing / Casting Status

Muse casting
Amber
5-candidate shortlist built (Tengku Nadira, Patricia Gouw, Ririu, Jessica Nilam, Devi) with public-bio context and objectives.
Awaiting TIRTIR's final pick.

Capacity & Escalation

Dean MUA side backup
ASSUMED No backup owner has been explicitly named if Dean is unavailable for a decision — recommend designating a Dean MUA business manager/coordinator as the standing backup contact, since none currently exists on record.
TIRTIR side escalation
ASSUMED No escalation path beyond Vanka has been established. Recommend agreeing a reasonable response-time window (e.g. 3–5 business days) after which Dean's team escalates to Vanka's supervisor — not yet confirmed with TIRTIR.
Changelog — v1, 3 Aug 2026: Initial build of the 5-pillar Master Ops Dashboard from the meta-prompt spec, sourced from the existing Dashboard, Project Tracker, Internal Notes, and Commercial & Creative Audit documents already in this project. No new source material was introduced beyond what those documents already contain; gaps are scaffolded rather than filled with invented figures.
v1.1, 3 Aug 2026: Reconciled against the real WhatsApp export with Vanka (TIRTIR). Muse/attire/hairdo cost question resolved (Green, chat-confirmed) — TIRTIR/organizer bears this cost, not Dean's team. Scope-included question resolved — the Rp 70jt fee explicitly covers the live talkshow/demo appearance. Added PIC handoff detail (Novan → Jazzy) to Pillar 5.